How Popular Is LinkedIn in 2025? Usage Statistics and Trends for Professionals

By | Blog | February 20, 2025
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LinkedIn continues to dominate professional networking in 2025, with record engagement and AI-driven innovations enhancing hiring, content, and networking. Daily active users surged by 42% YoY, with professionals spending an average of 32 minutes per session. Video content, AI-assisted tools, and strategic networking features shape the platform’s evolving role in career growth and industry connections.

What are LinkedIn’s key usage statistics for 2025?

LinkedIn’s 134.5 million daily active users engage for an average of 11 minutes, with peak activity on weekday mornings. The 74.24% desktop traffic suggests users prefer full functionality during work hours, reinforcing LinkedIn’s role as a professional, task-oriented platform.

  • Approximately 16.2% of LinkedIn users engage with the platform daily, translating to around 134.5 million daily active users.
  • The average visit duration to LinkedIn’s website is approximately 11 minutes and 19 seconds.
  • Optimal engagement times on LinkedIn are observed on Tuesdays and Wednesdays between 10 AM and noon and on Thursdays at 10 AM.
  • Mobile devices contribute 25.76% of LinkedIn’s total traffic, with the remaining 74.24% originating from desktop users.

How Do Professionals Use LinkedIn Throughout Their Day?

Professionals engage with LinkedIn mainly during work hours, peaking between 7 a.m. and 4 p.m. Mornings focus on industry updates, middays on networking, and afternoons on job searching. Activity drops after 5 p.m. and on weekends, reinforcing LinkedIn’s role as a work-centric platform for professional growth and industry connections.

  • Professionals predominantly engage with LinkedIn during standard work hours, with peak activity observed between 7 a.m. and 4 p.m. on weekdays.
  • Engagement on LinkedIn is significantly higher on weekdays, which aligns with typical business hours. Activity tends to decline after 5 p.m. and during weekends, indicating reduced professional engagement during these times.
  • Users often access LinkedIn multiple times throughout the day, particularly during natural breaks such as mid-morning and lunch hours.
  • Professionals’ activities on LinkedIn vary throughout the workday. Mornings are allotted for reviewing industry news and engaging with content. Middays are typically for networking, and afternoons are commonly reserved for job searching.

What Content Drives Most Engagement in 2025?

In 2025, LinkedIn’s content is dominated by video, with short-form videos growing 36% year-over-year and live videos seeing 24 times more engagement. Thought leadership articles attract 30% more interaction, while viral content thrives on industry news and personal stories. LinkedIn’s Creator Accelerator Program now supports 670 creators, reinforcing its focus on diverse content and engagement.

  • In 2025, video content, particularly short-form videos, has become the fastest-growing content category on the platform, with total video viewership increasing by 36% year-over-year.
  • Video posts generate five times more engagement than static content. Live videos garner 24 times more engagement compared to regular posts. Long-form content, such as in-depth articles and thought leadership pieces, also performs well, attracting 30% more engagement than standard posts.
  • Viral content on LinkedIn often includes industry news, personal success stories, and professional advice, especially when presented authentically and aligned with current trends.
  • LinkedIn’s Creator Accelerator Program has expanded globally, supporting a diverse group of creators. In total, the program has empowered 670 creators across these regions.

How Are Professionals Networking on LinkedIn?

LinkedIn’s growth to 1 billion members and 13,000 new connections per minute cements its role as the top professional networking platform. With InMail response rates (18-25%) far exceeding cold emails (3%), it’s a powerful tool for targeted outreach. The 34% rise in event viewership highlights a shift toward virtual engagement, making LinkedIn essential for networking, learning, and business development in a digital-first world.

  • LinkedIn has surpassed 1 billion members globally, with over 13,000 new connections being made every minute.
  • InMail messages on LinkedIn boast an average response rate between 18% to 25%, significantly outperforming traditional cold emails, which have a response rate of around 3%.
  • The number of professionals viewing events on LinkedIn grew by 34% in the last year, indicating a rising trend in virtual event engagement.

What Job Search Activities Dominate the Platform?

LinkedIn is a key recruitment hub, with 30% of users actively job-seeking. Over 9,000 applications per minute lead to seven hires, emphasizing its efficiency. Professional Services dominates with 233 million users (20%), followed by Manufacturing and Technology. Recruiters rely on LinkedIn, with 72% using it for hiring and 67% finding higher-quality candidates.

  • Approximately 30% of individuals are actively seeking new opportunities, while the remaining 70% are passive candidates open to better prospects.
  • Over 9,000 applications are submitted every minute, resulting in seven hires per minute.
  • In 2024, the Professional Services sector, which includes consulting, legal, and marketing, was the top industry on LinkedIn, with approximately 233 million users, accounting for 20% of the platform’s user base. This is followed by Manufacturing and Technology, Information, and Media.
  • Approximately 72% of recruiters use LinkedIn for hiring, with 67% noting that professionals sourced through the platform are of higher quality compared to other methods.

How Do Different Industries Engage with LinkedIn?

LinkedIn’s industry trends show strong engagement in Professional Services (11.68%) despite moderate reach, while Tech and Media see wider impressions but lower engagement (6.62%). The dominance of IT, Healthcare, Construction, and Retail highlights LinkedIn’s broad appeal, with a key audience aged 25-34. Growing sectors like E-Learning (3%) and Renewables (16%) signal new opportunities for industry networking and thought leadership.

  • The Information Technology and Services sector leads LinkedIn’s industry presence, with over 27 million members. The Hospital & Health Care industry ranks second, followed by Construction and Retail.
  • The professional Services sector boasts an average engagement rate of 11.68%, with posts garnering approximately 689 impressions. In contrast, the Technology, Information, and Media industry experiences a lower engagement rate of 6.62%, despite higher average impressions per post at 1,200.
  • A significant portion of LinkedIn users (59.1%) are aged between 25-34, followed by 20.4% in the 18-24 bracket. The platform’s user base comprises 57% male and 43% female professionals.
  • These sectors have experienced substantial growth, with E-Learning increasing by 3% and Renewables by 16%.

Future Usage Trends: What’s Expected for 2026?

By 2026, LinkedIn is poised to experience substantial growth in its user base and revenue, driven by strategic feature enhancements and evolving user behaviors.

  • LinkedIn’s user base is projected to expand by approximately 171.9 million users between 2024 and 2028, representing a 22.3% increase.
  • In 2025, LinkedIn introduced AI-powered features like AI-assisted search, AI-assisted messaging, and Job Seeker Support, which aims to help both applicants and recruiters streamline hiring and networking.
  • Users are gravitating towards more genuine interactions on LinkedIn. The platform has observed a move away from traditional metrics like “likes” and views, focusing instead on meaningful conversations and authentic content sharing. This shift is partly due to a younger user base accustomed to dynamic social media interactions. 
  • To foster daily user engagement, LinkedIn is incorporating AI-driven tools and interactive elements. The platform has introduced daily puzzles and AI-generated articles offering career advice, aiming to establish a “daily habit” among users.

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