
LinkedIn isn’t just a professional networking platform anymore. In 2025, it’s evolved into the space for showcasing thought leadership. More importantly, you can connect with professionals who can potentially drive real business growth. But let’s be honest—standing out on LinkedIn means staying on top of what people care about right now. If you’re wondering how to find trending topics for LinkedIn, don’t worry. It’s easier than you think with the right strategies. Let’s break it down.
Why are trending topics a big deal on LinkedIn?
Talking about trending topics isn’t just about joining the buzz. It’s about showing you’re tuned in to what’s happening worldwide and adding value to your community. Here’s why it matters:
A. Positioning yourself as a thought leader
Sharing relevant insights keeps your voice front and center, showing your audience that you’re not just participating in the conversation—you’re shaping it. When you weigh in on trending topics, you demonstrate that you’re knowledgeable, up-to-date, and ready to provide value. Over time, this consistent engagement builds your credibility, making you a go-to resource in your niche.
B. Boosting your profile’s engagement
Posts tied to trending conversations are more likely to spark interactions because they touch on what people are already thinking about. By aligning your content with timely discussions, you naturally increase the chances of likes, shares, and comments. This engagement not only boosts visibility for your post but also amplifies your reach to new audiences.
C. Attracting some new (and the right) followers
Trends help you reach people who are already tuned in to those discussions, making it easier to expand your network. When someone sees your post on a trending topic, they’re more likely to engage and follow if your perspective adds unique value. Over time, capitalizing on trends can help you grow an audience that aligns with your professional goals.
D. Starting meaningful conversations
Trending topics are the perfect entry point to deeper dialogue with your audience because they often touch on shared experiences or concerns. You can spark thoughtful discussions by asking questions, offering unique perspectives, or challenging common narratives. These conversations deepen your connection with existing followers and encourage new connections to join in.
In short, trending topics are your ticket to more visibility and influence on LinkedIn.
1. Follow Industry Leaders and Relevant Hashtags
Want a shortcut to spotting trends? Pay attention to what the movers and shakers in your industry are talking about.
- Follow influential profiles – Watch thought leaders in your field. What are they posting about? What themes come up repeatedly in the comments?
- Track LinkedIn hashtags – Popular hashtags like #AI, #FutureOfWork, or #Sustainability are a great place to start. You can also explore niche tags specific to your industry.
Pro Tip: Use LinkedIn’s “Discover More” feature under the search bar. It’s a goldmine for finding trending hashtags tailored to your activity.
2. Check LinkedIn’s News Section
LinkedIn has a built-in News Section that curates hot topics across industries like tech, finance, and marketing. Think of it as your personal trend-spotting assistant.
- Browse “Top News” daily – This feature highlights what professionals are buzzing about.
- Explore Trending Conversations – See which topics are driving engagement right now.
Crafting content around these trends gives your posts a better chance of being seen and discussed.
3. Let AI Do Some Heavy Lifting
Generative AI is everywhere in 2025—so why not let it help you stay ahead of trends? Tools like ChatGPT, Jasper, and BuzzSumo are great for uncovering what’s gaining traction in your niche.
Here’s how:
- Spot recurring questions – Use AI to scan forums or LinkedIn groups for questions people are asking over and over.
- Analyze the posts’ performance – AI can help you figure out which themes and formats are working, whether it’s your own content or someone else’s.
Pro Tip: Use AI insights to develop your unique take on a trend—your expertise is what makes it compelling.
4. Dive into Polls and Comments
Polls and comment sections are where real, unfiltered conversations happen. It’s a goldmine for discovering what your audience actually cares about.
- Find popular polls in your niche – What questions are people asking, and how are others responding?
- Run your own polls – Ask your audience directly about their challenges or interests.
By paying attention to patterns in the comments or results, you’ll find fresh ideas for engaging posts.
5. Use Your LinkedIn Analytics
Your own content is full of clues about what works. Dive into LinkedIn analytics to uncover what’s resonating.
Look for:
- Top-performing posts – What topics, formats, or hashtags drove the most engagement?
- Audience insights – Are there shifts in the industries or roles of your followers?
This data can help you anticipate what your audience wants to hear more about.
6. Bridge Insights Across Industries
Some of the most engaging LinkedIn posts come from connecting dots across industries. Consider how trends in one field could apply to another—like using lessons from sustainability in fashion to inform tech practices.
How to spot these connections:
- Follow publications or influencers in adjacent industries.
- Read broadly – outlets like Harvard Business Review or Forbes are great for cross-industry insights.
- Attend virtual events or webinars where broader trends are discussed.
When you make unexpected connections, your content becomes not just relevant—but memorable.
7. Keep an Eye on Global Events and Shifts
Major global events—economic, technological, or cultural—often drive conversations on LinkedIn. For instance, hot topics like AI ethics, remote work policies, or sustainability are shaping the professional landscape in 2025.
Here’s how to stay ahead:
- Stay informed through reliable news outlets.
- Share your take on how global shifts affect your industry.
- Track workplace trends like DEI (Diversity, Equity, and Inclusion) or employee well-being.
Discussing these broader issues helps you position yourself as someone who sees the bigger picture.
8. Join LinkedIn Groups and Communities
Active LinkedIn Groups are treasure troves of insights. By joining the right groups, you can stay in touch with the challenges and discussions happening in your niche.
- Participate in discussions – Pay attention to recurring themes and pain points.
- Use group insights for posts – Tailor your content to address the concerns people are already voicing.
9. Test, Experiment, Repeat
At the end of the day, finding trends is as much about experimenting as it is about research. Don’t be afraid to try new angles or formats.
- Post quick takes – React to recent events and see how your audience responds.
- Repurpose winning formats – Whether it’s carousels, videos, or text posts, lean into what works.
- Test and refine – Use A/B testing to experiment with different headlines or topics.
Build a balance between trends and timeless content
While jumping on trends is important, your long-term success on LinkedIn depends on blending them with evergreen content. Share your unique insights, maintain consistency, and create value. That’s how you’ll build a strong personal brand that thrives well beyond 2025.
So, which of these strategies are you excited to try first? Let me know in the comments—or better yet, tag me in your next trending post!